Burlington, Iowa.Mid-1930s. The country’s in the middle of the Great Depression. Money is tight. Businesses are failing.Barney Sterzing is trying to sell candy.
It’s not going well.Heat melts the product. People aren’t buying sweets. Sugar costs too much. Something has to change.
So he pivots.
Potatoes are cheap. Oil is cheap. Salt is cheap.
He slices potatoes thin. Drops them into hot oil. Lets them cook slow. Pulls them out crisp. Tosses on salt.
That’s it. No flavors. No tricks. Just chips. And people buy them.
Then World War II hits. Sugar gets rationed. Candy is done. Completely done.