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| Mason Motor Co. ad, 1906 |
The first thing you need to know about the
Mason Motor Car Company is that it never should have worked. Not in Des Moines,
not in 1906, not in a state where most people still trusted a good horse over
any contraption that hissed, rattled, and tried to kill you on a dirt road. Yet
for a few bright, reckless years, two brothers with machine oil on their hands
and speed on their minds tried to drag Iowa—kicking, screaming, and
occasionally bleeding—into the automobile age.
Fred
and August Duesenberg weren’t normal. They looked at a peaceful bicycle and
thought, What if this thing went 60 miles an hour and tried to shake its
rider’s fillings out? The Des Moines Daily News called them “the sort of young
men who consider mechanical noise to be a form of conversation.” They were
tinkerers, racers, mechanics, engineers—whatever you want to call them—but
above all, they were hungry. Hungry for speed, recognition, and the clean
snapping sound an engine makes when it finds its rhythm and behaves. So when
Des Moines attorney Edward Mason threw some money at them and said, “Make a
car,” they didn’t hesitate. They built the Mason, a small, explosive
two-cylinder machine that rattled windows, terrified horses, and made its
owners feel like they were cheating death—or at least borrowing trouble from
it.