If you grew up in Iowa anytime from the 1960s
into the 1990s, you probably remember Randall’s.
Once a week, the entire family packed into the
station wagon and headed to the grocery store. Mom followed the sales. Dad
studied the steaks. But us kids. We made a beeline for the cereal aisle—Captain
Crunch. Sugar Smacks. Applejacks. Count Chocula.
And if you were lucky, you got a nickel to ride
the rocket or the race car in the lobby. Or maybe a few cents to blow in the
candy aisle.
That was the kid’s perspective.
Randall’s wasn’t the biggest grocer in Iowa. It
didn’t need to be. It carved out a solid spot, mostly in eastern Iowa, and did
a good business by giving people what they wanted at a fair price.